Microsoft commissioned the Life Maximizers research to support the launch of Windows 7. The TWResearch study highlighted both the multi-tasking liberation and time management challenges of new technology. The study focused on people not the workplace. Our seminar presentation relied heavily on human anecdote and utilised extensive video reporting.
Maximizers
Management
Wednesday, 18 November 2009
Microsoft - Life Maximizers
Haven - Great Family Escapes
Great Family Escapes was a National Literacy Trust initiative giving free books to guests at Haven Leisure holiday parks. TWResearch spent the summer months on site interviewing families and establishing how simply having access to books can introduce light readers to the pleasures of reading.
Monday, 1 June 2009
Generation Free
'Generation Free' has matured with the internet and has grown to expect quality content free. News International commissioned TWResearch to create a media event that featured on-stage focus groups with young consumers.
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